Direct-to-Member® Communications

"We send a smarter patient to the doctor"

When we identify a health care improvement or cost savings opportunity, we reach out to the person.

We reach members where and when they need it.

Print, electronic, mobile and voice messages encourage the patient-provider relationship.

We let members know when we find opportunities for them to improve their health, to stay healthy or to better manage chronic illness.

Our messages help individuals close gaps in care… and, sometimes, avoid the need for costly procedures.

Our messages have been shown to increase compliance with best practices.

Cost savings messages show how much a patient will save by switching to a generic or formulary-preferred drug or mail order delivery.

Additionally, for employees, these personalized communications can tie behaviors to incentives.